SEO (search engine optimization) is one of the most important aspects of the modern website. Of course you want your website to look good, and function correctly, but if users can't find website then no one can decide if it is well designed! Understanding the basics of SEO is vital for small or new businesses if they wish to gain a local competative edge.
There is a lot more to SEO than what is explained in this post, however, we hope that after reading this you will have a basic understanding of SEO and what factors into how your site is displayed on Google's SERP (search engine results page).
The common concensis is that SEO boils down to Relavance * authority = ranking. Relevance is what your page will rank for, and authority detemines how well your page will rank.
Like we said, there are tons of other factors that go into determing your pages SEO and where your site ends up in Google's SERP, but the equation above pretty much sums it all up nice and neatly.